Where do we start?!
Foundation Day, in partnership with Dyson, was a momentous day for many reasons and so it’s hard to know where to begin with our thanks.
It was our first matchday takeover at The Rec, and in our wildest dreams couldn’t have imagined just how well our message was going to land with Bath Rugby staff, players, and supporters.
When we started planning the day, we had a vision of what it could look like, but we also realised we couldn’t do it alone.
Working so closely with Bath Rugby made that happen. We had:
- One of the biggest matchday raffles we’ve ever run,
- A rugby shirt auction in the hospitality suite
- A kicking challenge at half-time,
- Passing challenges, and
- Kit sales in the fan village
The Rec was also emboldened with our new Lose the Labels campaign branding.
All of this was done to raise awareness of our cause and to raise vital funds for our education and wellbeing programmes which annually reach 3,000 of the 10,000 children and young people in our community who have the toughest start in life.
In and around Bath, one in five young people live below the poverty line. Something you wouldn’t think was possible in one of the richest cities in the UK.
Lose the Labels was designed to highlight the inequalities young people face in our community.
We want these young people to stop just surviving, and to start thriving. To stop feeling rejected and to start feeling accepted. The start feeling powerful, rather than powerless.
Through a collective effort from all of you, both Foundation supporters and Bath Rugby supporters, we spread our message to 14,509 people at The Rec. And that doesn’t include the many thousands who saw our messaging across our social media channels.
From all our activity on Foundation Day, we raised a huge total of £11,623 (£150 missing from this total).
This money will go a long way in helping vulnerable and challenged young people in our society.
But our work doesn’t stop here…
Foundation Day may be over, but our campaign to Lose the Labels lives on.
Thank you for joining us for the start of a new era for Bath Rugby Foundation. We have so many brilliant ways for you to get involved with us over the coming weeks, months, and years. Through donation, sponsorship, volunteering, and even just sharing our message on social media, we can continue our mission to Lose the Labels.